NIVEA partnered with us to explore how its strong retail presence and established customer trust could be translated into a more relevant and engaging digital experience.

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As senior designer, my role was to shape the vision for the new app experience, define its main interactions and user journeys, and collaborate closely with the design and development teams throughout the product launch.

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The onboarding was designed to feel less like completing a traditional questionnaire and more like having a simple conversation. Through a series of engaging questions, users could learn more about their skin while sharing the information NIVEA needed to create a personalized skincare routine.

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Once the routine was created, users could explore the recommended products, understand the purpose of each one, and learn how to incorporate them into their daily routine. The app also allowed them to ask skincare related questions through a chatbot or schedule an appointment with a skincare consultant for more personalized support.

NIVEA partnered with us to explore how its strong retail presence and established customer trust could be translated into a more relevant and engaging digital experience.

​

As senior designer, my role was to shape the vision for the new app experience, define its main interactions and user journeys, and collaborate closely with the design and development teams throughout the product launch.

​

The onboarding was designed to feel less like completing a traditional questionnaire and more like having a simple conversation. Through a series of engaging questions, users could learn more about their skin while sharing the information NIVEA needed to create a personalized skincare routine.

​

Once the routine was created, users could explore the recommended products, understand the purpose of each one, and learn how to incorporate them into their daily routine. The app also allowed them to ask skincare related questions through a chatbot or schedule an appointment with a skincare consultant for more personalized support.